Explore My Portfolio
Every project begins with listening — understanding the heart of your work and the message you want to share. I collaborate closely with each client to create digital spaces that feel authentic, intuitive, and aligned with their purpose. Below are a few examples of websites I’ve designed for wellness practitioners, holistic brands, and creative professionals. Each project tells its own story — shaped by trust, creativity, and meaningful connection.
SOMA AYURVED
SOMA AYURVED
Website Design & Brand Development
Client:
Bhanu Patel, Founder of Soma Ayurved
Services:
Website Design, Copywriting, SEO Optimisation, Brand Positioning
Overview:
Soma Ayurved is an Ayurvedic wellness brand founded by Bhanu Patel, offering holistic health consultations, workshops, and seasonal cleansing programs. The project involved creating a digital home that reflected the authenticity and wisdom of Ayurveda while remaining modern, accessible, and inviting for a Western audience.
My Role:
I designed and built the entire website, somaayurved.com, developing a cohesive brand identity that balanced Ayurvedic tradition with contemporary design aesthetics.
My work included:
▪️ Brand & Visual Direction: Developing a natural, grounded aesthetic that embodied Ayurvedic principles — using warm, earthy tones and organic textures to create a sense of calm and balance.
▪️ Website Design & Build: Creating a fully responsive site on a clean, user-friendly platform that highlights Soma Ayurved’s offerings, from consultations to workshops and educational content.
▪️ Copywriting & SEO: Writing clear, informative copy to communicate Bhanu’s expertise, while optimising for search engines to support organic reach.
▪️ Content Integration: Adding event and workshop pages with easy-to-update sections for upcoming offerings and collaborations with local partners like Cambridge Naturals and The Kitchen in Melrose.
▪️ Marketing Support: Assisting with digital marketing assets, including event flyers, blog updates, social media posts and email content to align web presence with seasonal Ayurvedic campaigns.
⭐️ Result:
The completed website reflects Bhanu’s warmth, knowledge, and professionalism, providing a serene and informative space for clients to explore Ayurvedic wellness. It has supported the growth of her client base and positioned Soma Ayurved as a trusted presence in the holistic wellness community.
SOMA AYURVED SAYS:
"An exceptional experience with Holistic Web Design! Ashley's creative genius, unwavering support, and dedication brought my vision to life. Her patience, knowledge, and attention to detail are truly commendable. A joy to work with! Thank you!..."
→ Visit somaayurved.com
F&C SOLAR SOLUTIONS
F&C SOLAR SOLUTIONS
Business Website Design & Build
Client:
Farm & Commercial Solar Solutions
Services:
Website Design, Copy Refinement, SEO Structure, Technical Setup
Overview:
FC Solar Solutions is a US-based renewable energy company specialising in solar panel installation and sustainable power solutions for homes and businesses. The project’s goal was to develop a professional, informative website that clearly communicated the company’s services, credibility, and environmental mission.
My Role:
I designed and built the FC Solar Solutions website from the ground up, creating a clear and accessible digital platform that reflected the brand’s reliability and commitment to sustainability.
My work included:
▪️ Website Design & Layout: Developing a clean, modern interface that emphasised clarity, trust, and eco-conscious professionalism.
▪️ Content Structuring: Organising service information to help users easily understand installation options, benefits, and next steps.
▪️ SEO & Copy Support: Refining existing text and implementing SEO best practices, including optimised titles, meta descriptions, and service-based keyword structure.
▪️ Technical Development: Ensuring mobile responsiveness, fast load times, and a seamless user experience across all devices.
▪️ Lead Generation Integration: Adding clear contact forms and calls-to-action to support inquiries and customer engagement.
Result:
The completed site provided FC Solar Solutions with a strong online foundation — modern, trustworthy, and conversion-focused — helping the company establish an online presence within the competitive renewable energy market.
F&C SOLAR SOLUTIONS SAYS:
"Ashley has been extremely helpful in understanding my vision of what I would like to portray to the public, taking my thoughts and applying them to web design. She took the time to ask questions about my business in order to better inform the process. I appreciate her timely prompting of each step of the creation[...] I felt very comfortable with Ashley's professionalism and capacity to deliver what I was asking for."
→ Visit fcsolarsolutions.com
HOLISTIC HEALING ARTS
HOLISTIC HEALING ARTS
Brand Website & Digital Ecosystem (Personal Project)
Client:
Ashley Cruz, Founder of Holistic Healing Arts
Services:
Brand Strategy, Website Design & Development, Copywriting, SEO, Content Architecture
Overview:
Holistic Healing Arts (also known as AshleyCruzYoga.com) is the online home of Ashley Cruz — a London-based yoga teacher, doula, and mindfulness educator. The website brings together Ashley’s integrated offerings in yoga, mindfulness, and holistic living, serving as both an educational platform and client resource hub.
My Role:
I designed and built the full digital ecosystem for HolisticHealingArts.co.uk, creating a cohesive online identity that reflects both professionalism and authenticity.
My work included:
▪️ Brand & Visual Identity: Developing a calm, nature-inspired aesthetic grounded in mindfulness and embodiment, with soft color palettes and minimalist typography to evoke balance and clarity.
▪️ Website Design & Structure: Building a clean, mobile-responsive site with clear navigation across key service areas — including Yoga, Mindful Birthing, Doula Support, and Meditation.
▪️ Copywriting & SEO: Writing all original copy to reflect a blend of research-based mindfulness education and personal narrative — optimised for clarity, tone, and organic search.
▪️ Content Architecture: Designing a scalable structure that supports future growth, including a blog, class schedule integration, event promotions, and landing pages for Mindfulness-Based Childbirth and Parenting (MBCP).
▪️ Digital Integration: Connecting booking links, contact forms, and email capture for future online courses and community offerings.
▪️ Shop Creation: Developing a digital shop featuring downloadable sessions and guided meditations — providing visitors with accessible mindfulness resources while expanding brand reach.
▪️ Multimedia Integration: Embedding videos and teaching clips throughout the site to create a dynamic, interactive experience that mirrors Ashley’s presence as a teacher and speaker.
Result:
The completed website offers a serene, professional digital presence that mirrors Ashley’s teaching style — mindful, compassionate, and evidence-informed. It functions as both a portfolio of her holistic work and a growing platform for future online programs, workshops, and digital offerings.
SOMERS LEGACY ROOTS & REMEDY
SOMERS LEGACY ROOTS & REMEDY
Holistic Website Design & Brand Architecture
Client:
Ricci Somers, Founder of Somers Legacy Roots & Remedy
Services:
Website Design, Brand Development, Copy Editing, SEO Strategy, User Experience Testing
Overview:
Somers Legacy Roots & Remedy is a holistic wellness organisation offering integrative therapies, creative healing, and community-centred support for individuals and families navigating health challenges and transitions. The project involved developing a large-scale digital platform — encompassing over 130 pages — to organise and present a broad spectrum of offerings ranging from veteran support and cancer awareness to art therapy, reflexology, and outdoor nature experiences.
My Role:
I designed, structured, and built the website, creating a cohesive digital ecosystem that balanced warmth, accessibility, and clarity. My work included:
▪️ Extensive Site Architecture: Designing and organising 138 interconnected pages across multiple service categories (Roots, Remedy, Treatment Room, Get Creative, and Outdoors), ensuring logical flow and user-friendly navigation.
▪️ Visual & Brand Direction: Establishing the initial design system and aesthetic identity inspired by Ricci’s “Tree of Life” logo — featuring soft animations, nature-based imagery, and a grounded, compassionate tone.
▪️ Content Structuring & SEO: Organising written content for consistency and readability, and implementing SEO-optimised titles, meta descriptions, and internal linking to support organic reach.
▪️ Conversion & Engagement Strategy: Designing consistent calls-to-action, booking pathways, and page hierarchy to enhance accessibility and client engagement.
▪️ Technical Development & Testing: Implementing responsive design across devices, integrating secure forms, and conducting extensive cross-browser, performance, and usability testing. Accessibility and indexing finalisation are currently in progress.
Note:
Following project delivery, the client made independent design and content modifications — including changes to typography, layout, and text — that differ from the original design intent. The version represented here reflects the original design direction, structure, and user experience strategy at completion.
Result:
This project delivered a deeply layered, content-rich website that brought coherence and structure to a complex holistic brand. It stands as one of my most expansive builds to date — demonstrating my ability to design, organise, and execute high-volume, mission-driven web projects with depth, care, and professionalism.
→ Visit somerslegacyrootsandremedy.com
THE AYURVEDA NEST
THE AYURVEDA NEST
Website Design & Brand Design for a Holistic Practice
Client:
Minakshi Mann, Founder of The Ayurveda Nest
Services:
Website Design, Layout Optimisation, Technical Setup, Visual Branding Support
Overview:
The Ayurveda Nest is a London-based holistic wellness practice offering Ayurvedic Nutrition, Lifestyle Consultations, and Face Yoga. The project called for a simple, budget-conscious website that clearly communicated Minakshi’s services and professional credentials while reflecting the calm, grounded essence of Ayurveda.
My Role:
Working within a limited creative scope and budget, I designed and built the foundational website TheAyurvedaNest.com, ensuring a clean, functional, and mobile-responsive online presence. My work extended beyond the website to include print and visual branding, helping Minakshi create a cohesive, professional aesthetic across platforms.
My work included:
▪️ Website Design & Structure: Developing a straightforward, user-friendly layout with clear navigation and a serene, professional aesthetic aligned with Ayurvedic wellness.
▪️ Visual Branding & Design: Refining the visual identity through logo updates, business card design, and a custom flyer layout that highlighted The Ayurveda Nest’s services in a balanced, elegant format.
▪️ Creative Problem Solving: Offering budget-conscious solutions to achieve maximum impact — such as optimising contact and inquiry forms in place of a booking system, which was postponed for future integration.
▪️ Technical Setup: Implementing foundational SEO, mobile optimisation, and security features to ensure a smooth, professional user experience.
▪️ Collaboration & Flexibility: Managing the full build process on a tight turnaround while accommodating client preferences and maintaining clarity and function.
Note:
The live version reflects several client-led design adjustments beyond the original recommendations. The version represented here highlights the core design structure and visual framework established during project completion.
Result:
The completed project provided The Ayurveda Nest with a cohesive, professional brand identity — from website to printed materials. The design reflects my ability to deliver calm, visually aligned, and functional solutions even within limited resources, emphasising accessibility, beauty, and balance.
THE AYURVEDA NEST SAYS:
"I cannot express enough how grateful I am to have found Ashley for my website needs... From our initial interactions, it was evident that Ashley was not only highly skilled but also incredibly patient and calm... I wholeheartedly recommend Ashley's services to anyone in need of a skilled and dedicated professional..."
MOEBIUS YOGA & AYURVEDA
MOEBIUS YOGA & AYURVEDA
Website Design & Digital Resource Library
Client:
Hannelore Moebius, Founder of Moebius Yoga
Services:
Website Design & Development, Booking System Integration, Video Library Setup, Blog Editing, Flyer Design
Overview:
Moebius Yoga is a USA-based platform offering yoga, meditation, and mindfulness classes led by teacher and artist Hannelore Moebius. The project called for a professional, user-friendly website that could house an extensive library of recorded sessions while remaining accessible to her existing community and aligned with her artistic, down-to-earth style.
My Role:
Working with a limited budget, I designed and built a fully functional website that balanced simplicity and depth — allowing Hannelore to share her growing collection of yoga and meditation practices in an organised, intuitive way.
▪️ Website Design & Structure: Creating a calm, visually cohesive design with a layout that emphasises ease of navigation, accessibility, and flow between classes, workshops, and blog content.
▪️ Creative Booking System: Developing a custom solution using MoMo to host and manage a video library of over 100 yoga, meditation, and mindfulness sessions, ensuring students could easily access the resources without the high costs of proprietary platforms.
▪️ Digital Integration: Connecting the website with her existing communication tools and scheduling systems to streamline her class registration and client management.
▪️ Content & Copy Support: Editing blog posts for clarity, coherence, and flow — maintaining Hannelore’s authentic voice while enhancing readability and professionalism.
▪️ Graphic Design: Creating digital and print flyers for her workshops and seasonal events, ensuring consistency across all visual materials.
Result:
The final website provided Moebius Yoga with a grounded, professional digital home that reflects Hannelore’s warmth and creativity while offering her community an extensive online library of accessible practice videos. The project demonstrates how thoughtful design and creative problem-solving can deliver robust functionality, even on a modest budget.
MOEBIUS YOGA & AYURVEDA SAYS:
"I've had the pleasure of working with Ashley Cruz as my website designer since 2018. During this time, she not only crafted a stunning design but also expertly handled the technical aspects of the project. Given my limited tech knowledge, I placed complete trust in her throughout the entire process.Our journey together has been transformative..."
READ THE WHOLE REVIEW
INTERIORS LEH
INTERIORS LEH
Website Design, Brand Refinement & Digital Editorial Development
Clients:
Laura Sternbach & Joanna Hauptman, Founders of Interiors LEH
Services:
Custom Website Design & Build, SEO Optimisation, Brand Refinement, Image Editing, Digital Content Strategy, Curated Collection Editorial
Overview:
Interiors LEH is a London-based boutique interior design consultancy specialising in luxury residential projects across Hampstead, Highgate, Marylebone and beyond.
Laura and Joanna approached me with a clear goal and an extraordinary deadline: to conceptualise, build, and launch a fully custom website in just 10 days, ahead of their December opening event. They needed a digital presence that conveyed their sculptural, refined aesthetic — something elegant enough to mirror their design sensibilities, yet achievable within a very modest budget and an unusually compressed timeframe.
Rather than rely on a template, I designed the website entirely from scratch, shaped by five high-end reference sites they admired. The result is a bespoke digital identity that feels editorial, modern, and distinctly theirs.
My Role:
I designed and built the complete website for interiorsleh.com, creating a cohesive digital identity that merges luxury interior design with a minimalist, contemporary tone — all delivered within a 10-day launch window.
From the outset, Laura and Joanna had a clear aesthetic direction: a vision for a modern, sculptural site that mirrored their personal style. My role was to translate that vision into a functional, elegant digital presence aligned with their brand and optimised for search visibility.
My Work Included:
Custom Website Design & Build (Delivered in 10 Days)
▪️ Built the entire website from the ground up with no template, guided by elite interior design references the clients provided.
▪️ Developed an elegant layout with sculptural spacing, refined typography, and a soft, contemporary visual rhythm.
▪️ Conducted real-time collaborative design sessions with Laura and Joanna, allowing us to make rapid, aligned creative decisions within the tight timeframe.
▪️ Although their stylistic preferences differed from my own design sensibilities, my focus was on bringing their vision to life with clarity, cohesion, and technical precision — creating a site that felt authentically and unmistakably theirs.
Brand Refinement & Visual Consistency
▪️ Noticed early that their existing logo wasn’t usable in its current format.
▪️ Leveraged my professional network to bring in graphic designer Josh Sankar (Marvel, Oppenheimer, Disney) who refined their logo into a crisp, fully scalable vector with a transparent background — provided at no cost to the client.
▪️ Ensured brand cohesion across every page through careful use of colour, spacing, and editorial styling.
Portfolio Development
▪️ Curated and optimised dozens of high-resolution project photographs.
▪️ Structured the Portfolio section to highlight their versatility across London’s most prestigious neighbourhoods.
▪️ Wrote luxury editorial-style alt text to support SEO without compromising the visual identity.
LEH Curated — Editorial Content & Styling
▪️ Designed a custom showcase for their limited-edition collection of artisanal décor pieces.
▪️ Wrote product descriptions, microcopy, and alt text in an elevated editorial tone to honour the craftsmanship and exclusivity of each object.
▪️ Styled the layout to feel like a modern interior magazine feature.
SEO Framework & Copy Support
▪️ Developed a complete SEO foundation for every page, including meta titles, meta descriptions, keyword targeting, and structured alt text.
▪️ Edited all written content and guided H1/H2 structure to ensure clarity, consistency, and search visibility.
▪️ Connected the site to Google Search Console, ensured full indexing, and integrated analytics tools.
Digital Content Strategy & Extended Support
▪️ Helped prepare digital assets ahead of their launch event in Hampstead.
▪️ Rather than taking on the photography myself, I engaged my trusted collaborator, Josh Sankar, to shoot the event, ensuring that all visuals aligned with the new brand identity.
▪️ Provided guidance on future content creation and social media strategy to maintain stylistic coherence across platforms.
⭐️ Result:
Despite the accelerated 10-day timeline, the finished website captures the elegance, artistry, and creative identity behind Interiors LEH. The design feels sculptural, editorial, and quietly luxurious — a digital home that mirrors the spaces Laura and Joanna create.
The site positions Interiors LEH confidently within the luxury interior design market, offering a refined platform to showcase their projects, share their story, and introduce their LEH Curated collection. This project marks the beginning of an ongoing creative partnership grounded in trust, collaboration, and a shared dedication to excellence.
INTERIORS LEH SAYS:
"I consider holistic web design to be one of the best companies I have ever worked with in terms of designing and building a website, advising on marketing strategy, and general IT support. They really went above and beyond my expectations and I would highly recommend them to anyone interested in creating a very beautiful and effective website, in a quick and efficient manner."
WEBSITE DESIGN SERVICES
MARKETING
Marketing Websites for Visibility & Connection
Your website is often the first impression your clients will have of your work — it should feel like you. I create marketing websites that tell your story with clarity and heart, balancing beautiful design with intentional strategy. Whether you’re launching a new business or refining an established brand, I’ll help you build a digital space that attracts your ideal audience and communicates your purpose with authenticity.
ECOMMERCE
E-commerce Websites for Online Shops
Selling your products or services online should feel simple and seamless. I design and build mindful ecommerce websites that make your customer’s experience intuitive, trustworthy, and enjoyable. From holistic product lines to creative offerings and wellness services, your shop will reflect your brand’s essence while functioning smoothly behind the scenes — so you can focus on what you do best.
ASSISTANCE
After-Care & Ongoing Website Support
A website is a living thing — it grows and evolves as your business does. My aftercare programs provide ongoing support for updates, design refinements, seasonal marketing, workshops, and major events to help you stay confident managing your site. Whether you’d like hands-on help or just a guiding hand behind the scenes, I offer flexible packages to keep your website running beautifully long after launch.
What My Clients Say
Bhanu Patel - Ayurveda Practitioner
"An exceptional experience with Holistic Web Design! Ashley's creative genius, unwavering support, and dedication brought my vision to life. Her patience, knowledge, and attention to detail are truly commendable. A joy to work with! Thank you!" Read More
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